Radiopharmaceutical Packaging and Handling

Radiopharmaceuticals, if handled incorrectly, can compromise exams and consequently the health of many people. With the intention of renewing radiopharma pharma packaging  sought to create vials and boxes that would provide greater safety and traceability, uniting simplicity and objectivity in its design. Following a branding study developed by Brand, the team had the challenge of bringing graphic elements while respecting the national regulations of the segment, in addition to studying the security seals and talking to doctors and other professionals who handle these products daily, in order to make the new packaging more practical and safe.

To reach a design that is clean and easy to identify, unnecessary information was removed from the front and side faces of the boxes, leaving only required and regulated elements. On the back, only technical data and information regarding the company were kept. To facilitate the identification of each product and its location within each step of the diagnostic imaging process, different colors were defined for packagings and their respective stickers, leads and storage flags. In support of that, a set of iconography was also created, where each element represents the main function of the product. The result is the ease of day-to-day handling of the product by the professionals and the patient safety.

Packaging is defined as the collection of different components which surround the pharmaceutical product from the time of production until its use. Pharma Packaging products is a broad, encompassing, and multi-faceted task. Packaging is responsible for providing life-saving drugs, medical devices, medical treatments, and new products like medical nutritional in every imaginable dosage form to deliver every type of supplement, poultice, liquid, solid, powder, suspension, or drop to people the world over.